Hey, I’m Eddie — a London based desginer with a background in branding and user experience design. Currently a Design Engineer at Opteo, Previously a Designer at Studio Playne.
With a human-centric and technically minded approach, my work sits at the intersection of graphic design, user experience, and frontend engineering — always guided by usability, performance, and a cohesive visual identity.
This spans everything from designing intuitive interfaces to shipping production-ready features — ensuring seamless integration with backend APIs and delivering robust, user-focused solutions.
Working in small, fast-paced teams and collaborating closely with backend developers and key decision-makers, I’ve developed a deep understanding of the end-to-end product and design process — from early discovery and strategy to hands-on implementation and iterative refinement.
Projects have ranged from complete design system overhauls and frontend refactors to discrete new feature creation and maintenance, as well as brand identity and campaign work for independent brands and cultural organisations. Each project is approached with the same goal in mind: to create thoughtful, scalable, and impactful experiences.